Supporting women and minority-owned businesses is one of Cult Mia’s four core values. Today, 75% of the brands listed on our platform are women-led.
At Cult Mia, we curate pieces that start conversations – today, and 20 years from now. To highlight this during International Women’s Day, we are showcasing powerful women and how they connect with fashion across generations.
The campaign features community members – including ex D&G model, socialite and now life coach, Sabrina Percy and her mother, Misty Minton, founder of Cult Mia’s top selling homeware brands Casacarta & Maison Games, and her daughter, along with platform’s pregnant founder, Nina Briance – wearing Cult Mia pieces that they would share or pass on from generation to generation.
Building on this mission of sharing and passing down items, we have partnered with Dress for Success, an organisation dedicated to empowering women to achieve economic independence, by providing clothing donations. These Cult Mia pieces are passed down to women who are in need of professional attire in order to secure employment, thrive in work and in life.
Launching today In honour of IWD to bring light to the existing gender pay gap issue, currently 12% in the UK and 16% worldwide, Cult Mia is offering 16% off to match the global pay gap to its community.
“IWD is a great day to reflect on how Cult Mia as a business can make an impact, but for me personally, this mission began over a decade ago when I worked for the United Nations' Women and Trade team, focusing on lifting up women-owned microenterprises in the least developed countries. I am excited to see Cult Mia build on this mission of female empowerment, while also bolstering our sustainability mission of encouraging less mindless consumption, and investing in timeless pieces that lift up others in need or can be passed down across generations.”
- Founder and CEO, Nina Briance
Cult Mia believes in dressing to express. Dressing to stand out and up for what you believe in, and in the case of this IWD campaign, bringing to life how female empowerment comes through meaningful female relationships powered by and connected to pieces that stand the test of time across generations – remaining relevant today, and twenty years from now.
