Brand’s design ethos is based on combining the idea of resilient, powerful silhouette with delicate aesthetic of handcrafted details.
Officially launched in 2015 at Saatchi Gallery, HASANOVA reflects creative effort and craftsmanship involved in the making of each garment. With the focus on timeless style and quality against “fast” fashion, HASANOVA operates on zero waste basis. Each piece is handcrafted individually, adding value at every stitch.