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JORI PAPA is a family-owned shoe brand founded by a husband-and-wife duo where Jori serves as the creative director. Based in London, the label prides itself for elegant creative silhouettes in beautiful color combinations with a modern aesthetic. Designing shoes as a unique piece of art is the heart of JORI PAPA's brand. From structured heels to modern shapes, Jori’s designs are for the bold woman who does not recognize herself in classic styles and wants to stand out. Jori’s muse feels fearless in expressing herself through the way she dresses and dares to play with color and texture. She doesn't follow the rules but follows her intuition.