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With a deep rooted passion for fashion, design and the environment, and a solid background in internationally renowned fashion houses, Isabella Broden is the Founder and Creative Director behind Oramai.

Italian for ‘by now’, Oramai is a sustainable luxury label that brings a timeless and clean aesthetic to the modern woman’s wardrobe. With sustainability at the heart of the brand ethos, the designer believes that ‘by now’ consumers should not only expect their clothing to be created with the highest quality of craftsmanship, but in the most environmentally ethical way.

In the search for sustainable materials, Isabella discovered that organic linen is not only pesticide free and completely biodegradable, but that the production process protects both farmers and the end consumer. As such, linen has become the core fabric to all of Isabella’s designs.

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