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EDXÚ is short for Edward Xú. ‘ED’ represents the founder, Edward’s life and career in London, England; and ‘XÚ’ signifies his roots and heritage from Canton, China. Having spent half of his life in both places, it is an integral part of the brand ethos to promote and intergrade the best from both cultures. 

Each piece of jewelry encapsulates a special sentiment. Our goal is to preserve, reimagine and celebrate this profound relationship between the wearer and the jewelry. EDXÚ jewelry is conceptual and metaphorical, and the designs are often inspired by the most poetic and melting details from nature and our lives. 

Edward is an award-winning jewelry designer from Central Saint. Martins college. He believes everything is connected tacitly and tells a story. Because of these insightful perspectives and his unique vision, each piece of EDXÚ jewelry is a cargo filled with stories and creativity.