CULT MIA IS NO ORDINARY CULT

Because you’re not ordinary. So why should your wardrobe be?

GLOBAL FASHION PLATFORM.
LOCAL INDEPENDENT DESIGNERS.

We're constantly scoutting around the globe, searching for your next favourite brand.
Be in the know about everything cool and unknown.

"Cult Mia gives me the opportunity to lift up independent fashion designers. I’m excited to build on this mission and provide the platform to shop independent brands locally, directly, and online with ease.”

NINA BRIANCE
FOUNDER & CEO

WE BELIEVE IN ORIGINALITY

No same-outfit drama. No one else wearing that pearl-embroidered, bubblegum-pink mohair coat, inspired by Georgian knitting and handcrafted in Tbilisi just for you. Step into Cult Mia, step into your main-character energy.

When a stranger asks: “What are you wearing?” Say: I’m wearing Cult Mia. Let me tell you my story. It’s extraordinary.

Discover Here

WHO ARE WE?

As a platform, we curate conversation-starting pieces you’ll love now, and 20 years from now.

This is power dressing with staying power. Clothes woven with stories to be owned, told and strutted down the street. No copycat collections. No blink-and-you-miss it trends. Always ethical, and always putting individuality first. Because good fashion tells a story, but great fashion helps you explore your own.

HOW WE WORK

Our scouts take the hit-and-miss out of shopping, vetting thousands of designers across the world. Obsessing over sourcing, making, seam-matching and conscious practices.

BRAND SCOUTING

We look at hundreds of new designers every week from across the globe to find brands with a commitment to quality, a respect for their craft, and an aesthetic that can’t be ignored.

CURATED DROPS

We vet and research these designers and their pieces to curate the best collection. From here, we launch these products in limited drops, thoughtly curated by our in-house stylists.

DOOR TO DOOR

Sourcing and shipping costs of international brands are eased by us so that you can meet the brands that deserve to be known and can keep looking fresh.

OUR VALUES

CULT CAUSES

We're officially a values-driven platform.


Our shopping experience has changed, giving you the ability to shop products and brands based on the cause you want to support.
Via Cult Causes, we are only onboarding brands that align with at least one of our four key values (environmental sustainability, minority empowerment, social consciousness and protecting local heritage craft). 


This is the way that we will highlight our platform values, our commitment to encourage more conscious purchases, and how we will work towards the UN's Sustainable Development Goals with our brands.