Cookie Policy

Last updated: 18 November 2025

This Cookie Policy explains how Cult Mia UK Ltd (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website www.cultmia.com (“our site”). It should be read together with our Privacy Policy.

By using our site, you agree that we may store and access cookies and similar technologies on your device, unless you disable them through your browser or our Cookie Preferences tool.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your device when you visit a website. They store information that is used to operate our site, improve your browsing experience, analyse traffic and personalise content and advertising.

Cookies may be:

Session cookies – removed when you close your browser
Persistent cookies – remain stored until they expire or you delete them
First-party cookies – created by our site
Third-party cookies – created by other websites and technologies we use

We also use similar technologies such as:

Pixels
Tags
SDKs
JavaScript trackers
Server-side event forwarding (Littledata)
Conversion APIs (e.g., Meta CAPI, Pinterest API)

2. TYPES OF COOKIES WE USE

We use the following categories of cookies:

A. Strictly Necessary Cookies

These cookies are essential for our website to function and cannot be switched off. They are required for:

Operating the Shopify platform
Enabling checkout and cart functionality
Protecting our website from malicious activity (Cloudflare)
Processing payments
Logging into your account
Fraud detection and prevention

Examples include:

Shopify session cookies (e.g. _shopify_y, _shopify_s)
Checkout cookies (_secure_session_id, cart)
Cloudflare bot protection (__cf_bm)

B. Performance & Analytics Cookies

These help us understand how visitors use our site and enable us to improve site performance and usability.

Tools include:

Google Analytics 4 (GA4)
Polar Analytics
Littledata (server-side analytics and enhanced conversion tracking)
Shopify Analytics

These cookies collect information such as:

Number of visitors
Pages visited
Browsing behaviour
Session length
Conversion metrics
Device/browser data

You can disable these through our cookie banner.

C. Personalisation & Optimisation Cookies

These cookies enhance and tailor your shopping experience.

We use:

Nosto for product recommendations, affinity scoring and personalised PLP ordering
Intelligems for A/B testing and pricing experiments
Klaviyo for onsite tracking to power browse-triggered email flows

These cookies allow:

Recent product views
Tailored recommendations
Dynamic page content
Allocation to A/B test variants

D. Advertising & Targeting Cookies

These cookies track your browsing habits to deliver personalised advertising and to measure the effectiveness of our campaigns.

We use:

Google Ads (including Enhanced Conversions)
Meta Pixel & Conversions API
Pinterest Tag & Conversions API
AWIN affiliate tracking cookies

These partners may collect:

Hashed email address (where consent is given)
Product pages viewed
Cart events
Purchase conversions
Ad interactions

Advertising cookies require your explicit consent before being placed.

3. THIRD-PARTY COOKIES

The following partners may place cookies or similar technologies through our website:

Shopify
Cloudflare
Google (GA4, Ads, Tag Manager)
Meta (Facebook/Instagram)
Pinterest
Klaviyo
Nosto
Littledata
Polar Analytics
Intelligems
AWIN
Payment processors (Shopify Payments, Stripe, PayPal, Klarna, Apple Pay, Globepay)