With Luisa Fernē, no hat is the same. The designer told Cult Mia that she never expected to become a hat designer. “When I was 22 years-old, I started creating my own hat and another for my father, Juan. That's how it all started.” Luisa creates the most exclusive designs, inspired by Mexico and her travels. Each hat is 100% handmade with the finest materials by local master craftsmen, who have been making hats generation after generation.