NEW & LINGWOOD

For your dad, your brother, your boyfriend. New & Lingwood is our brand pick for the men in your life this year. N&L is one of those rarefied British brands whose history emanates from every pore.

Founded in Eton in 1865, the label quickly established itself as premier supplier to both the scholars and masters of Eton College. A few decades later, the brand received the patronage of Queen Victoria and started dressing the Royal Palace. In 1922, it opened its first London store on Jermyn Street, which propelled it into prime position as one of London’s most sought-after shirt makers, hosiers and shoemakers.

Though the notion of the English gentleman is more fluid today than it was, New & Lingwood is well placed to curate collections of clothes that are elegant, forward-thinking and still channel that essential hint of sartorial flair.