New & Lingwood is one of those rarefied British brands whose history emanates from every pore. Founded in Eton in 1865, the house quickly established itself as premier supplier to both the scholars and masters of Eton College, a relationship that continues to this day. Moving forward, N&L went on to build ties with the British royalty, with which still enjoys a close relationship, having dressed the Princes Charles, William and Harry for various formal occasions. In 1922, the brand opened its first central London shop on Jermyn Street, which propelled it into prime position as one of London’s most sought-after shirt makers, hosiers and shoemakers. 

Today, the House is still a bastion of British style and the first port of call for gentlemen in search of clothing with character. Though the notion of the English gentleman is more fluid today than it was, New & Lingwood is well placed to curate collections of clothes that are elegant, forward-thinking and still channel that essential hint of sartorial flair. “New & Lingwood is a name renowned for its Englishness. The image of the English gentleman is unique and the rest of the world has always striven to emulate its uniqueness.”

INSTAGRAM / @cultmia