ABOUT US
NO ORDINARY CULT
Tired of scrolling copycat trends? We’re here for you. At Cult Mia we are constantly scouting the globe, to bring you curated edits of the pieces that no one else has. Unlike other platforms overwhelmed with copycat collections, we’re on a mission to bring you conversation-starting, standout pieces that you’ve never seen before. Because you’re not ordinary, so why should your wardrobe be?
OUR APPROACH
WE'RE PICKY
Our mission is to bring you values-driven fashion that never compromises on style. So, when it comes to the designers we work with, we are selective - to say the least*. Every brand that qualifies for the cult has been vetted for excellence in operations, quality, design and values (more than this later). We are here to remove the guesswork when it comes to product discovery online and through our selection and curation processes, you can be assured that every piece you fall in love with also meets the highest standards of quality, ethics and style.
*We really mean it only 10% of the brands that apply, actually make the cut.
OUR VALUES
CULT CAUSES
We are a values-driven platform.
We know when it comes to values and sustainability the world of fashion can be confusing, so we’ve decided to simplify it for you. Firstly, every brand we sell has to operate in accordance with the Sustainable Development Goals set by the UN. Secondly, they must align with one of our four key values - Cult Eco (sustainability), Cult Power (minority-empowerment), Cult Conscious (socially conscious) and Cult Local (protecting local heritage craft). Finally, for every order we donate to a charity aligned with one of our four values.
Interested? You can shop brands by their value, discover more here.
OUR AWARDS
PROUD MOMENTS
2022: Butterfly Mark Certified
2022: Drapers Best Independent Pure Player Award
2023: Drapers Best Independent Pure Player Award
"Cult Mia gives me the opportunity to lift up independent fashion designers. I’m excited to build on this mission and provide the platform to shop independent brands locally, directly, and online with ease.” - Nina Briance, Founder & CEO.
