WHY WE LOVE IT A classic drop chain earring. The Sade earrings feature a 14K gold-filled chain with post-stud fastening. A jewelry staple that ...View full details
Fine jewelry, just in time for valentine's day
For the jewelry lovers out there, we found your next obsession. We’ve launched our fine jewelry category, just in time for Valentine’s Day. Meet NAiiA, our first fine jewelry designer - that is break the internet (and hearts) with versatile, delicate pieces that will upgrade any look.
Founded in hopes of creating a fine jewelry line that empowers and inspires women to feel elevated and bold, NAiiA was created. Raised in a multicultural home, the designer’s unique style was born. From stackable rings to layered necklaces and chains, her designs are one-of-kind and diverse. Each piece is carefully designed, combining elements of strength, timelessness, and femininity. Today, she’s giving an exclusive behind the scenes and revealing how NAiiA came to be.
What is the story behind the brand? How did you land on creating fine jewelry?
“Growing up I was considered a tomboy—can you believe that?! My first love was basketball and the activity I dreaded most was shopping. But it didn’t take long after high school for my interests to change. It was the influence of my older sister, a real fashionista, and beginning to take an interest in her future career as a stylist, that led me to not only love basketball, but to enjoy jewelry shopping. I remember never being interested in the clothes that she would share with me, but instead fixated on the jewelry that she would bring back from her shoots. As my father likes to say, “she traded in her sneakers for heels.” Today, my love for basketball may not be as strong, but in creating NAiiA, my goal has been to create jewelry that celebrates and inspires the evolutionary beauty of women and design - tomboy or not, our handmade jewelry is for you.”
Where do you draw your inspiration from?
“Nature is my biggest inspiration. Naturally, I am always observing my environment and appreciating the beauties that surround me. Whether I am in my hometown Los Angeles, California, or abroad, I am always getting inspired and looking for new collection ideas. With every design, my goal is to portray the beauty that I witness and feel, while simultaneously creating authentic generational pieces that will be with you forever.”
Images from Pinterest
What is the inspiration behind “Deep Sea Lover”?
“Our first collection, Deep Sea Lover, is inspired by the ocean and its natural essence. Each piece from this line incorporates mother of pearl - the protection stone of the sea. It’s our belief that pearls are always appropriate no matter the occasion!”
What are your 3 favorite pieces and why they’re special?
“When you think of Pearl jewelry, a traditional design comes to mind. Our Moonridge earrings are our take on a more versatile piece of pearl jewelry that can be worn to brunch, and then out to dinner that same day.”
“Who said chains always have to look so classic? We created a chain earring that not everyone already has. The Sade earrings are a perfect balance of classic yet bold.”
“Like all jewelry lovers, we love to layer our necklaces. Our Zane necklace comes layered, making for a subtle twist on a classic diamond necklace that can either be worn alone, or with other necklaces.”
Shop the collection
WHY WE LOVE IT Wear this beauty out to brunch and then out to dinner the same day. This bezeled topaz and black mother-of-pearl pave diamond ea...View full details
WHY WE LOVE IT Because who doesn’t love a chunky cuban link bracelet? Edgy enough to feel special, but classic enough for everyday wear, the Na...View full details
WHY WE LOVE IT Your everyday huggie with some color. Trimmed in pave diamonds, our Leo huggies feature an emerald baguette and 14K solid gold. ...View full details
WHY WE LOVE IT Your favorite chain. Wear her out to brunch and then out to dinner the same day. Handcrafted in 14K gold filled, Aaliyah is per...View full details
WHY WE LOVE IT Back to basics. A subtle twist on a classic diamond necklace. Handcrafted in 14K solid gold, the Zane necklace features doubl...View full details
WHY WE LOVE IT The perfect combination of edgy and cute. These diamond mini arrow huggie earrings feature 14K solid gold and diamonds. Add thes...View full details
WHY WE LOVE IT A bracelet you’ll never get sick of. This 14K gold-filled cuban link chain bracelet is your new everyday jewelry staple. Styl...View full details
WHY WE LOVE IT Your go-to day or night gold hoop earring. A modern twist on a classic piece. A 14k solid gold pearl and diamond staple that wil...View full details
WHY WE LOVE IT Not your average. This 14K solid gold medallion features diamonds and pearls and is your everyday reminder to be bold. Linked to...View full details