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Georgian Fashion: The history

Georgian Fashion: The history

If you think New York, Paris and London are ruling street fashion at the moment then think again... Known as the emerging fashion capital of Eastern Europe, Tbilisi Georgia is home to some of today’s greatest trends and top designers making big moves in the fashion industry. With the likes of David Koma and Demna Gvasalia, creative director of Balenciaga (to name just a few), Tbilisi is mixing things up and we are living for it!

 In most cases fashion is a reflection of social and identities - Georgian fashion is no different. Labelled as a post-soviet country, Georgia embraces creativity and welcomes unique design within fashion and art since its transition from communism to democracy in 1991.

But since Tbilisi fashion week where the label “post-Soviet aesthetic” was the hype, Georgian designers are trying to turn the focus onto the beauty Georgian culture has to offer. The “Chokha” for example - a thick coat made out of wool with a high neck, traditionally worn by the people of the Caucasus - has been adapted by Georgian designers, entwining the traditional Georgian symbol with their take on modern-day influences.

Lucky for you, we’ve landed in the new emerging fashion capital, Tbilisi, and handpicked and dropped the perfect curation of the  Georgian IT labels this autumn. Meet our all-star lineup: retrofuturistic Janashia, statement knitwear by Lalo Cardigans,  daring leather cutouts by Lado Bokuchava, leather tailored to perfection by Aleksandre Akhalkatsishvili, pearl statement jewelry by  Eshvi, embroidered cowboy boots by  Gvasalia, and intricate knitwear by Liya.  We have plenty of Georgian pieces to discover - thank us later.
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