O’SEVEN ELEVEN has been established in 2013 and instantly became spotlighted due to its unique handbags with distinct design elements. Constantly working on quality and bringing fresh ideas to the forefront. The brand is continuously working to conform standards of contemporary fashion world including adopting sustainability driven mindset. Highlighting importance of craftsmanship, every piece of O’SEVEN ELEVEN is handmade by Georgian artisans with lots of attention and care. The label played a huge role to bring Georgian knitting technique in the centre of attention and its design philosophy mainly focuses on manipulating this traditional and well-established method of handwork with colliding it with directional style notes.
Creating harmonious cohabitation of tradition, modern materials and unique design nuances, O’SEVEN ELEVEN successfully operates on the markets of United Kingdom, China, Singapore and Arab Emirates. With the core value to spark a joy and bring an element of excitement into everyday ritual of dressing up, O’SEVEN ELEVEN also aims to utilize glamour with creating artisanal pieces which will be able to help a wearer to effortlessly elevate any day-to-night outfit.