A.M.G. brand was launched by designer Alyona Bettyar as a reaction to the "ugly" fashion. Women and her nowadays representation became the main motivation for the brand launch.
A.M.G. brand shouldn't be considered as the opposition to modern fashion. The designer sees the brand as experimental and explores the modern woman, and her character and uses the best materials and designing tools to make her feel comfortable but elegant.
A.M.G. brand stands for amalgamation of modern charismatic women, who love to create a bold fashion statement. It is a product made by women for women with a strong focus on its practicality and aestheticism.
