POCHE was founded in Ukraine in 2019 by Tati Brailova and Nadya Syomik. Much like the confident pieces they create, they celebrate their story’s unconventionality — two friends turned forever soulmates from opposite professional backgrounds, who launched a luxury jewellery line months before a global pandemic. Then a war. It wasn’t easy. It wasn’t supposed to work. But it did.
By embracing their differences instead of apologising for them, Tati and Nadya have realised a brand that speaks to a global community of creators, change-makers and fellow action-takers who define themselves by their differences. And want to make a difference in this world. That is why POCHE is an entirely vegan brand, with sustainable and circular ambitions. Jewellery should impact style, not the planet.
POCHE pieces are designed to provoke thought and attract attention. Each mindfully enhances the style, personality and vibe of their wearers through playful combinations of colour and shape. Never subtle, always with a strong point of view. Just like their wearers, they are not for everybody — and that is what makes them exceptional.
