DE LORETA

We are a journey through Latin America. Identities are shaped by the narratives you inherit and those you enact yourself.

Ours is the story of a life in movement a hybrid existence marked both by the cultures we were raised in and by the ones we have adopted. In De Loreta, those dualities collide to create a new, simultaneously intimate and universal story.
An anthology of our region's most magical elements, our brand celebrates the folklore, landscapes, and history of Latin America through bold colors and vivid prints.. We create flattering, versatile silhouettes with an elevated yet effortless essence that allows the wearer to make each design their own -adding details of their personal story with every use.

Blurring the lines of reality, our prints explore the every day of our region through the lens of magical realism.

Like all good stories, our prints can be infinitely retold, precisely because they hold the voices of those who make them. By reworking the same prints into different collections we acknowledge their timeless allure and contribute to our goal of a zero-waste production cycle.