La Granni is a London-based unisex alpaca knitwear brand, specialising in colour-centric pieces made of the finest Peruvian fibres. Alpaca yarn is one of the world’s most durable and luxury fibres, it was said the Incas used to call it the ‘Fibre of the Gods’ and its application to clothing has remained relatively traditional until recent years.
La Granni provides gender neutral, bold alpaca pieces that are made for all whilst still maintaining the heritage which is deeply rooted in Peruvian craftsmanship and the alpaca production process.
Isabella Michell, La Granni’s founder, was born and raised in Peru until she moved to England at 10 years old. Having been around alpaca yarn throughout her life, with regular trips to La Sierra, she fell in love with this multi-faceted fibre. Its application was predominantly traditional, Isabella wanted to explore, and express, this fibre in a way that would be more appealing to herself and her generational style.
La Granni aims to provide long-lasting, modern alpaca pieces for all.