TOTAL WHITE

The concept of blanc-à-porter explains the idea best: downplayed to special occasions and yacht trips for years, white garments were adorned with senses that do not stand a chance in modern world. For the new generations, luxury is something approachable yet game changing: manifesting freedom and absolute confidence, TOTAL WHITE looks say it all without saying too much.

Impressed by the timelessness of white clothes, the TOTAL WHITE team shows how simple looks could become a canvas to be painted with one’s own stories. Initially founded in 2017 as a bridal fashion brand, it soon grew to something bigger, going casual with its intricate pieces. The brand now issues four seasonal drops per year, complementing them with limited bridal capsules.