CULT CAUSES | OUR VALUES
What if you could access limited edition, unique, global fashion, safe in the knowledge that all products and brands align to the values you care about?
We're officially a values-driven platform.
Our shopping experience has changed, giving you the ability to shop products and brands based on the cause you want to support.
Through Cult Causes, we are only onboarding brands that align with at least one of our four key values (environmental sustainability, minority empowerment, protecting local heritage craft and social consciousness).
This is the way that we will highlight our platform values, our commitment to encourage more conscious purchases, and how we will work towards the UN's Sustainable Development Goals with our brands.
OUR PARTNERS
VALUES DRIVEN SHOPPING
This is proper retail therapy.
OUR VALUES
Sustainability
CULT ECO
With sustainability at the core of our agenda, we love supporting brands that are reducing their carbon footprint. We know that it is a transition and learning process. We also know that every effort counts. Our sustainable brands are committed to be part of the change that the fashion industry needs and to make sustainable practices the new normal. 35% of our brands are made-to-order and have committed to minimizing waste by working only with demand-led inventories. Some of our brands are re-envisioning sustainable materials, designing pieces out of vegan leather, faux furs, lyocell and other alternative fabrics.
SUSTAINABLE DESIGNERS
Brands reducing their carbon footprint and helping us create a better tomorrow
EMPOWERING MINORITIES
CULT POWER
As an all-female team, we are constantly promoting and supporting minority-owned businesses, from female to LGBT and Black-owned. We are the platform for growth for minority-led fashion labels and provide support every step of the way, from digital marketing to logistics and accounting. We equally want to ensure that as a platform and through our brands, we remind minorities of their sense of self-worth, their ability to determine their own choices, and their right to influence social change for themselves and others. Many of our brands do just that and are a constant reminder of how much we can achieve.
EMPOWERING DESIGNERS
Highlighting minority led and owned brands
PRESERVING LOCAL HERTIAGE
CULT LOCAL
We honor the local craftsmen and heritage behind our pieces. Our brands celebrate the rich heritage that inspire their collections, whether locally or from overseas. Each piece tells a story and takes you on a cultural journey. Take jewelry label Lynyer for example: pieces are designed in London, meticulously handcrafted in India and Lebanon by master artisans, and worn by you all over the globe.
HONORING LOCAL HERTIAGE
Designers who practice and preserve local hertiage craft
SOCIALLY CONSCIOUS
CULT CONSCIOUS
We care about the people making your pieces. Our brands do, too. No matter where they are located, our brands look after their craftsmen. Social enterprise and leading Lebanese handbag label, Sarah's Bag, is the perfect example. The brand employs over 100 female ex-prisoners in Lebanon to carefully hand-bead one-of-a-kind statement bags. Sarah's Bag's mission is changing the lives of the women employed, while bringing the most unique, intricate handbags to market across the globe. Other brands that we work with like to give back to communities we want to support via donations.
SOCIALLY CONSCIOUS DESIGNERS
We care about the people making your pieces. These brands do too.
SPOTLIGHT ON OUR
SUSTAINABILITY STRATEGY
1. Reducing overproduction and waste including made-to-order items and predictive demand forecasting.
2. Use of sustainable materials like our eco packaging and sustainable fabrics and materials used to make the items you love.
3. Incentivising Circularity with the help of our circular wardrobe partner, Airrobe. Through your online wardrobe you can rent, resell and recycle your previously loved CULT MIA pieces.
4. Reducing our carbon footprint. For every order we receive, a portion of our revenue goes to carbon removal companies that have been vetted by scientists from Carbon Direct. Those companies use that money to remove the amount of carbon our shipments created.
WHAT IS OUR IMPACT
WHERE ARE WE ON OUR JOURNEY?
We're striving to become even more sustainable and socially conscious every day, and like most this is a journey that has no end. We vow to continually strive to be and deliver the best that we can.
We strive to be more sustainable through all aspects of our businesses, whether carbon offsetting our shipping or becoming recently certified by Positive Luxury.
OUR TIMELINE
Here's how we're doing so far | Come join us on our journey
Morgan Stanley Inclusive Ventures Lab
CULT MIA was selected by Morgan Stanley out of 7,900 applicants to be a part of their Inclusive Ventures Lab. The Lab offers a five-month in-house accelerator program for underrepresented founders of technology and technology-enabled startups.
Draper's Award Winner 2023
For the second year in a row, we won Draper's Best Pure Player Award. We could not be more grateful for this honor and look forward to continuing to build the best sustainable shopping experience.
Circular Wardrobe
We've partnered with Airrobe to allow our customers to resell, rent and donate their Cult Mia items, all from the comfort of their online wardrobe. Extending the life of existing clothing reduces over production and landfill waste.
Supporting Our Communites
We supported new causes, including Girls Out Loud and Dress for Success, via donations and excess stock from our our sample sale, in collaboration with our designers.
We Said No To Black Friday
We said NO to Black Friday and hosted our first-ever Sample Sale (in person in London and online!). We're excited to organize more sample sales for you in 2023 with even more brands and undiscovered styles.
We Go Carbon Neutral
We began offsetting our operations carbon footprint, with the help of Planet and also adopted recycled low waste packaging.
Drapers' 2022 Best Independent Retailer Winner
We won an award! Humbled and energized to have received Drapers' 2022 Best Independent Retailer.
Made-To-Measure Launch
We launched our Made-to-Measure offering via a London pop-up store! We're proud of this digital, bespoke sustainable offering, promoting size inclusivity and less production waste.
Positive Luxury Certified
We became Positive Luxury Certified. We've now earned the Butterfly Mark and we're excited to give you more visibility on the sustainable criteria behind the products we list.
#WeStandWithUkraine
We stood by our Ukrainian brands, helping with operations and donating to support those affected. We also donated a portion of sales during March 2022 to help those affected.
Cult Causes
We launched Cult Causes and started exclusively onboarding brands that adhere to our values of sustainability and socially conscious practices.
